Social Media Marketing Goals Must be Flexible because
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Social media marketing goals must be Flexible because the plan is a practical tool to achieve your goals in the long run.
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A strategy should define the main purpose of your social media presence. I still use the SMART criteria for goals because they encourage you.
Your strategy should not be fixed; it must be flexible to respond to changing market conditions.
Social media marketing goals must be flexible because as (A) A brand cannot be sure that its goals spirit be attained. (B) Sometimes new developments occur when using social media.
(C) A particular social network may disappear. (D) Consumers are unstable so it is difficult to predict their behavior
Social media marketing goals should be flexible because sometimes new developments occur when using social media. Dell’s social media case study demonstrates:
Because social media marketing goals should be flexible.
Sometimes there are new developments when using social media.
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A. A brand cannot be sure that its goals will be achieved. B. Sometimes new developments occur when using social media. C. A particular social network may disappear. D. consumers are unstable,
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3. Social media marketing should be flexible because of marketing goals.
A brand cannot be sure that its goals will be achieved. b. Sometimes new developments occur when using social media. c. A particular social network may disappear. D. Consumers are unstable so their behavior is difficult to predict e.
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The reason social media marketing is such a growing industry right now is
that corporate marketers are planning to outsource their new social media.
Because social media marketing goals should be flexible.
Planning Your Social Media Goals
Understand the Planning Language
There are lots of languages on the internet when it comes to planning social media goals and strategies.
Sometimes it is used correctly, sometimes it is not so.
Therefore, the first step to planning your social media goals is to understand the planning language.
Here are some of the words you need to know (don’t worry, we won’t test you!):
The goal is a broad primary outcome.
Normally there are no metrics at the target and it just gives you the general direction of the company.
For example, your social media goal could be “Developing better connections with customers.” It’s simple, broad, and generally something you can go through.
A strategy is an approach you use to achieve the goal.
This is how your goal will be achieved. For example, you can follow the above goal with “Promote better connections with customers by initiating more online discussions and paying attention to customer feedback.”
The goal is a measurable, specific step you take to reach a strategy.
In other words, it measures the goal and sets a goal so that the strategy can be planned around it.
The goal of this scenario is, “Build better connections with customers by responding to 90% of your Tweets in 2 hours or less.
Actively seek help from your customers in making a major corporate decision once a month.”
A tactic is a tool you use to track the goal associated with your strategy.
Tactics are the “what” of the equation and represent action.
An example tactic might be: “To have a faster response rate, use a social media tracker to better track when your company is being mentioned.
Monthly asking users to vote on the old product your company thinks it should bring back,
what color option you should offer, etc. start a campaign. ”
Forbes participant Mikal E. Belicove likes to call these four components G’SOT (an acronym for Targets, Strategies, Targets, and Tactics).
Here is another example of G’SOT from Intel:
Goal: To make our Core PC microprocessors category leaders in sales revenue until X year.
Strategy: Collaborate with large, established computer manufacturers to
convince buyers that our Core processors are the best products on the
Objective: Achieve 70 percent or more of the active PC microprocessor
the market worldwide, according to Passmark’s CPU benchmark report.
Tactics: Add key messages about the Intel Inside program using hardware
partner brand awareness, thanks to the creativity that underpins our messaging.
As Belicove says, “… organizations that understand the place of G’SOT and social media on it will be the best positioned to evolve at the same pace with the appearance of new and compelling tactics.”